Blog

Carriers or Collaborators?

Why the Church Must Stop Counting Decisions and Start Carrying People

Apr 15

Left Half Dead

We are surrounded by people who look alive but are quietly bleeding out. They are smiling in meetings, serving on teams, posting vacation photos, making the sale, showing up to school, standing in worship, and answering every casual “How are you?” with a polished “I’m good.” But they are not good. They are half dead.

Mar 18

Dispensing Healing Oil to a Wounded World

If you and I could walk the Jericho Road today, we wouldn’t see one man half dead in a ditch. We’d see an entire highway of humanity. The mom quietly unraveling in the school pick up line. The young leader smiling onstage and collapsing off it. The couple in row four whose marriage is hanging by a DM. The road between “Jerusalem” and “Jericho” now runs through our neighborhoods, newsfeeds, campuses, and church lobbies.

Mar 4

Measuring Evangelism Health: Where Do You and Your Church Stand?

There are moments in history when God’s activity becomes unmistakable, not because the world is suddenly righteous, but because people are suddenly hungry. I believe we’re living in one of those moments right now. The tragedy would not be that the moment passed, it would be that the church didn’t see it. This isn’t hype. It’s measurable. Take the Reach Assessments today to see where you and your church stand.

Feb 12

When Religion Walks By

Jesus did not choose a priest and a Levite by accident. These were not background extras in the parable. They were spiritual heavyweights. The priest stood at the center of temple worship. The Levite helped guard and guide the rhythms of the holy place. If anyone should have known what God’s heart looked like up close, it was them.

Jan 26

Who Is My Neighbor?

The Gospel does not shrink our world; it expands it. It doesn’t narrow our circle; it widens it. Jesus refuses to help us love safely, because the Gospel never existed to protect our comfort. It exists to release our compassion.

Jan 16

Traveling The Road Back to Our Primary Purpose

The Church has never had a relevance problem. We’ve had a proximity problem. From the beginning, God’s strategy has been shockingly consistent: He comes near. Before there were choirs, sanctuaries, or church brands, God was walking through a garden calling, “Where are you?” He heard the groans of enslaved people and said, “I have come down to deliver them.” And then He went all the way in. The Word became flesh and moved into the neighborhood.

Dec 29

THE CALL TO THE NEW ROMAN ROAD

Our Mission Rides on Digital Roads. Technology is not the mission. It is the road the mission rides.

Dec 12

When the Church Hesitates: The Cost of Lagging Behind the Times

While the digital landscape has evolved rapidly, the church has often been slow to adapt. This lag has created a widening gap between the spiritually curious and the church’s ability to meet them where they are. The good news is, it’s not too late to change course. Churches that embrace digital ministry now can become powerful voices of hope in an online world.

Marc Estes, Sarah Nashif-Tan

Leadership

Why Traditional Church Outreach is Failing: The 12 Touchpoint Rule

People have become more hesitant to engage with traditional institutions, including churches. This change calls for a fresh approach: one that leverages technology to create multiple touchpoints before individuals even consider stepping into a church. Discover where the 12 Touchpoint Rule comes into play.

VisitorReach

5 Immediate Church Growth Strategies

Church growth strategies are more important than ever. People want to hear the good news of the gospel, however, the methods to effectively connect with new people have changed. Join us to explore five effective strategies for immediate church growth—from boosting online presence to fostering community engagement.

Outreach Ministries 101: Connecting Faith & Community Action

Outreach ministry is putting faith into action by intentionally reaching out to help and serve others in practical ways. In today's churches, outreach plays a vital role in reinforcing the core values of believers. Discover the why behind outreach ministries, what they do, and how to make a bigger impact on your church community.

VisitorReach

How COVID-19 Changed Church Outreach

Church outreach has changed dramatically and become more difficult. Explore the factors behind this change and learn creative ways your church can revitalize your outreach efforts!

VisitorReach

Reaching People in Tumultuous Times

People today are lost & suffering. We must be proactive in sharing our faith, knowing that eternity hangs in the balance. Learn how to reach people with this free resource from Pastor Marc Estes.

Church Visitor Growth | Using Technology For Better Assimilation

As our world becomes more digitally-centered, it can be challenging for churches to know how to reach out and connect with potential new members.

3 Ways Churches Are Turning “Likes” Into Sunday Visitors

One of the great challenges the church faces today is continuing to develop 1:1 (one-to-one) interaction in a world that leads with a one-to-many conversation method. The church website is one-to-many, social media is one-to-many, google ads are one-to-many, YouTube is one-to-many, etc. The method of communicating one-to-many may increase the reach, but it lacks the impact of gaining visitors on Sunday.

Sarah Nashif-Tan, VisitorReach

VisitorReach™ Revolutionizes Church Engagement through aiChurchTech™

Innovative Technology Company Launches Digital Outreach and Follow-Up Platform.

The Growing Impact of Local Churches in Society

Local churches have long been a cornerstone of communities, providing spiritual guidance and support to their members. But beyond their religious significance, local churches also significantly impact society as a whole. Let’s take a moment to explore the various ways in which local churches contribute to their communities and how they can grow by digitally increasing their SMS 1:1 connection with their community.

3 Ways Social Anxiety Keeps People from Visiting Your Church

These past few years have brought a wave of challenges for every church. As a pastor, I understand the weight of trying to reach our community while also caring for those within our church who face new and unique challenges.

Is Your Church Ready for the Next American Revival?

You’ve heard the whispers of revival or at least a shift happening. A step toward faith. People waking up to faith in unexpected places — even Joe Rogan and Russel Brand¹ are talking about God. According to Ed Stezer, a “quiet revival” is already happening — outside the walls of church, in podcasts, music, and surprising testimonies. The signs aren’t loud, but they’re real — and they’re growing. The question isn’t if God is stirring hearts. It’s whether your church is prepared to meet them when they show up.

Sarah Nashif-Tan, VisitorReach

Finding "The One": Returning to the Heart of Evangelism

Jesus prioritized seeking “the one” amid the crowds, modeling a deeply personal and relational mission. Today, many churches have shifted toward large-scale programs, often losing this relational focus and leaving people feeling unseen. To recalibrate, believers and churches must embrace personal responsibility, prioritize genuine relationships, and use digital tools to build trust, reflecting Jesus' heart for individuals in a world longing for connection and hope.

Creating the Best Visitor Experience For Your Church

Today's visitors evaluate every church experience. Guests are making decisions quickly, often subconsciously. In fact, nearly 80% of guests decide within the first ten minutes if they’ll return, yet only 21% ever come back. This blog walks through the entire guest journey—from digital first impressions to post-visit follow-up—and includes a Guest Experience Checklist your team can use to improve every touchpoint. Identify what’s working, what’s missing, and how to create an environment where people feel seen, welcomed, and more likely to return.

Nov 16